LESSON SUMMARY

Dr. Keisha Jones advises consultants on how to effectively address concerns about cost, commitment, and trust when promoting their program. One key strategy she highlights is the importance of actively listening to the parent's concerns and empathizing with them. By demonstrating genuine interest and understanding, the consultant can establish a strong rapport with the parent, creating a conducive environment for addressing their concerns. Additionally, the value of providing detailed explanations and additional information about the program is emphasized. This helps to alleviate any uncertainties or doubts the parent may have, showcasing the program's benefits and value proposition.

Moreover, the consultant is encouraged to leverage persuasive sales techniques to address the concerns raised by the parents effectively. By acknowledging the concerns raised and validating the parent's perspective, the consultant can demonstrate empathy and build trust. This approach not only helps in overcoming objections but also strengthens the relationship between the consultant and the parent. Overall, by actively listening, empathizing, providing detailed explanations, and using persuasive sales techniques, consultants can effectively address concerns about cost, commitment, and trust, ultimately leading to successful program enrollment.